Empower Your Employees to be Mini-Marketers
(FREE ARTICLE FOR YOUR PUBLICATION)
Employees are walking billboards for their companies twenty-four hours a day, seven days a week. A company will get good or bad press depending on whether the employees are satisfied in the organization and feel like a part of the company’s mission.
The key is to empower the employees so they’re mini-marketers for the organization, whether they realize it or not.
“Empower Your Employees to be Mini-Marketers” is sage advice given by Linda Keefe, an expert on helping companies overcome organizational indifference, communication problems, technological deficiencies, and other barriers to growth. Linda helps companies get employees to care about their vision and become a “unified entrepreneurial spirit.” This article is the third article in a series of six aimed at solving communications problems for businesses.
WHAT IS EMPOWERMENT? Empowerment is more than simply telling people what they can and cannot do. Empowerment is a three-fold process that builds trust between the employees and the corporation. The rewards of this process will show not only in an increase of positive press, but also in the bottom line as customers and shareholders notice the difference.
HOW ARE EMPLOYEES EMPOWERED? There are three easy steps to empower employees and, in turn, these will build the company. They are:
- Initiate a Culture Change. Simply telling employees that they are empowered is not enough. Empowerment is a culture change that needs to be instilled. This process may take longer upfront, but in the end it will create time for the managers as the employees take over more and more of the decision process.
- Listening is Key. In any business interaction, customers tell the company’s employees what they want and need. Being customer focused is no longer enough to gain market share; businesses need to be employee focused as well and listen to the employees just as they would the customers.
- Empowerment in Action. An empowered team is one whose daily actions and words put the organization in a positive light. The more empowered employees are, the greater rewards their company will reap in terms of positive press, increased sales, and higher bottom-line results.
Linda Keefe is an expert on helping companies and government entities become more successful by creating environments of SharedKnowledge. As CEO of Shared Results International, Linda has developed a seven step system that has employees focused, flexible and willing to seize opportunities; managers better able to monitor, support and lead teams, and customer (and staff) retention elevated to the point of loyalty.. Her latest article, “Conquering Organizational Indifference With SharedKnowledge,” cracks the code on getting employees actively involved and looking for ways to help the organization achieve its vision.
This article is just one in a series of four free articles available for use in your publication at no cost. All we ask is that you the author’s resource box, at least one form of the author’s contact, and send three copies after publication. To receive a copy of any of Linda’s free articles for review, please contact me and I will be more than happy to send you a copy.
Contact: Deborah Davis